Monday, April 5, 2010

Avoiding the Down Payment Trap

In today’s economy, people are watching their money closely. This means many parents are delaying orthodontic treatment for their children until things improve.

One hurdle for many potential parents/patients is the high down payment many practices require. If the typical ortho treatment costs $4,000 – $6,000, asking a parent to put down 25% can seem financially overwhelming.

Two solutions that Levin Group ortho clients have successfully implemented are:
  1. A lower down payment. Practices have found a 10% down payment with higher monthly payments has worked for some parents/patients.
  2. Outside financing. Using a company like CareCredit allows parents/patients to create a payment schedule more in line with their budget. By offering outside financing, more patients are able to accept treatment.
Today’s economy has slowed growth for many ortho practices. The first step to jumpstarting production is giving patients different options for down payments.