Can You Grow Your Ortho Practice in a Bad Economy? Yes!

Think that providing excellent orthodontic care and hiring nice people ensures practice success? Guess again! Your success isn’t guaranteed—far from it! A healthy number of starts this month could easily drop off significantly by the end of the year. Many orthodontists tell us this is already happening. Instead of seeing patients 15 days a month, you could be seeing them 20 days a month.

In today’s economy, you have to plan for practice growth. You can’t simply “coast” and hope for it to happen because those days are gone for good!

Grow, flatten out or decline—ultimately, it’s your choice. The practices that grow exponentially in an economic downturn are those with highly effective management and marketing systems in place.

To get your orthodontic house in order, you need to look with a critical eye at your practice systems, including:

Referrals – GPs referrals are your lifeblood. However, are you devoting enough time to cultivating relationships with them? You better!
Collections – Bad times mean delayed payments, look out!
Overhead – If it’s high, it’s not good (in any economy).

Your ortho practice has huge potential. You just need to tap into it. Levin Group has consulted to many ortho practices that have grown exponentially in tough economic times. It can be done. In each case, we helped orthodontists implement highly effective management and marketing systems that have translated into ortho practices growing 25%, 30% or more!

Remember, you can grow your practice—no matter what happens in the economy!